Self-initiated Project - 2022
My role
- UX/UI Design
Tools used
- Figma
- Photoshop
- Images from Unsplash
When an environmental course turns into a passion-project
This project was created in conjunction with the Promotion of Sustainable Tourism course by the University of Copenhagen and advised by Dr. Flemming Konradsen
Introduction
The tourism industry is expecting record-breaking numbers in the post-covid world. Tourism takes a heavy toll on the local environment and local communities. While I was recently planning a family trip to Costa Rica, I was pleasantly surprised by the emphasis on eco-tourism and sustainability. However, I only discovered this via loads of research and couldn't help but think that this great concept shouldn't be so unorganized. Tourism is a massive industry that will continue to grow, but the international community must realize that we must rethink how we travel domestically and internationally.
Brief
Create a product within the realm of sustainable tourism with a corresponding visual identity and UX/UI framework.
Problem + Opportunity
Problem We used Zanzibar as a study case during this course. Like other tourist-dependent areas, Zanzibar faces similar problems with environmental changes, overpopulation, and cultural differences of locals and visitors.
42%
Seeing the unsustainable effects of tourism in their home country.
32%
Feeling guilty about the impact their vacation has had on the environment.
31%
Travelers who have not considered an eco-friendly stay because they were unaware of their existence.
4 Out of 5
Tourists considered not returning to Zanzibar due to the land waste they witnesses during their vacation.
87%
A large majority of global travelers say they want to travel sustainably.
68%
Of travelers intend to stay in an eco-accommodation.
41%
Going out of the way to find a local restaurant that only uses local ingredients.
41%
Opting for a stay that is certified eco-accommodation over a traditional hotel.
Solution
What if a non-profit partnered with local communities and independent owners, which promoted eco-friendly tourism? Rather than creating another booking site, I explored the idea of a platform that would promote a business or place and forward the user to their preferred booking method. Furthermore, I used Costa Rica as an example of a travel destination with the intention that users could filter various domestic cities and other international countries.
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LEARNING
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